Good design for


Effective design is measured by its ability to balance between independence and health. As designers, our responsibility is to understand how our work affects people's dignity, comfort, security, and happiness. Take for example the Oxo potato peeler. The design was meant to improve the tool for an arthritic hand. There is an inordinate amount of science embedded within the product's design, all of which you likely don't notice. You simply pick up the peeler, use it, and put it back into the drawer. It was inherently designed for the sensitivities of a frailer population yet done in a way that appeals to a much broader demographic. This is the measure of good design - specialized solutions that appeal to inclusive audiences. In that way, we think of each of our projects as our potato peelers. 

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